The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Great Guns
  • Nice & Polite
  • Bullion
  • HunkyDory
  • Taylor James
  • Chief Productions
  • Clearcut Sound
  • Gotgotneed
  • Passion
  • Soho Square Studios
  • Blink
  • The Sweet Shop
  • MindsEye
  • Strange Beast
  • Coffee&TV
  • Locomotion
  • Fat Lemon
  • Academy Films
  • Wave Studios
  • Vermillion Films
  • Hotspur and Argyle
  • Forever Pictures
  • Madam
  • Intro
  • HANraHAN
  • Audio Network
  • LS Productions
  • MPC
  • Factory Studios
  • Studio AKA
  • Leland Music
  • Nucco Brain
  • Artists & Engineers
  • Momoco
  • Stink
  • Burning Reel
  • AUTOBAHN
  • Happy Means Content
  • Not To Scale
  • Little Fish Films
  • Angell Sound
  • Studio Yes
  • The Operators
  • Park Pictures
  • Caviar Content
  • Seven Productions
  • Grand Central Recording Studio
  • FRIEND
  • Art & Graft
  • Mikros Image
  • UNIT
  • You Are Here
  • BOLD
  • HOI POLLOI
  • Absolute Post
  • Missing Link Films
  • Partizan
  • Framestore
  • Wanda
  • NOMINT
  • Aardman Animations
  • Finger Music
  • Crossfire Productions
  • Envy
  • Knucklehead
  • Mummu
  • Grand Visual
  • Just So
  • Klein & Sons
  • Firecracker
  • Media Monks
  • Picasso Pictures
  • Another Film Company
  • Rumble
  • Stitch Editing
  • The Wagon
  • Soft Target
  • Believe Media
  • Neon Pictures
  • Sparklebop
  • GOLDSTEIN
  • Outsider
  • Whitehouse Post
  • Metropolis Films
  • 76 Ltd
  • Furlined
  • CherryCherry VFX
  • MESHES
  • Pretzel Films
  • Little Dot Studios
  • Ursus
  • Mad Cow Films
  • Independent Films
  • RSA Films
  • Hungry Man
  • Helen Langridge Associates (HLA)
  • Scramble
  • Blue Zoo
  • Nice Shirt Films
  • Big Buoy
  • Okay Studio
  • Salt Film
  • Noise Films
  • Studio Private
  • Across the Pond
  • Joyrider
  • SIREN
  • B-Reel Films
  • Acne
  • Salt.tv
  • AND Production
  • Chrome Productions
  • Bang
  • Bare Films
  • Trim Editing
  • Eclectic Sounds
  • Somesuch
  • Steam Media
  • Matter
  • Annex Films
  • Royle Productions
  • Bigballs Films
  • Freefolk
  • Soviet Science
  • P For Production
  • Itch Film
  • My Accomplice
  • The Distillery
  • Jungle Studios
  • Rushes
  • Familia
  • Speade
  • Skunk
  • CANADA London
  • Found Studio
  • A-MNEMONIC Music Productions
  • Webber Represents
  • Nice Biscuits
  • Nexus
  • Birdbox Studio
  • Weilands
  • Glassworks
  • Fresh Film Productions
  • DesignStudio
  • Riff Raff Films
  • Motion Picture House
  • Lucky Strike Productions
  • Feed Me Light
  • Squire
  • Final Cut
  • 2AM Films
  • White Noise
  • Itdrewitself
  • Greek Street Studios
  • Marshall Street Editors
  • London Alley
  • Making Pictures
  • Short Films
  • Smith and Jones Films
  • Gorgeous
  • Rankin Films
  • Habana Creative
  • Thomas Thomas Films
  • Don Productions
  • The Dog's London
  • O Positive
  • De Wolfe Music
  • Work
  • BMG Production Music
  • Beautiful Productions
  • THE LINE
  • SUGAR FREE TV
  • Radical Media
  • Serious Pictures
  • Evoke Films
  • The Quarry
  • Prettybird
  • Burger
  • MJZ
  • Iconoclast
  • Jogger Studios
  • Nexus Interactive Arts
  • Black Label Productions
  • Loki
  • Cloud City Films
  • Raised By Wolves
  • 1stAveMachine London
  • Love
  • Furious Music
  • Blonde
  • Rogue
  • NTSH London
  • Pebble Studios
  • Animated Storyboards
  • Cherry Films
  • Good Film Company
  • Red Knuckles
  • Dingo Bill Productions
  • Tomboy Films
  • Jelly
  • Massive Music
  • UNIT 9
  • Moxie Pictures
  • Smoke & Mirrors
  • Rattling Stick
  • Sonny London
  • Ground Control
  • Electric Theatre Collective
  • Imagination
  • MTP
  • Tenthree Editing
  • Strangelove
  • Pulse Films
  • Mario Testino+
  • Park Village
  • The Mill
  • Quiet Storm
  • Agile Films
  • Bootleg Films
  • 3angrymen
  • Smuggler
  • Upstart Films
  • 750mph
  • The Assembly Rooms
  • Odelay Films
  • nineteentwenty
  • PI Film Network
  • Stripey Horse
  • Mcasso Music Production
  • Archer's Mark
  • Creative Blood
  • ITN Productions
  • Dark Energy Films
  • Armoury
  • Casual Films
  • Cut + Run
  • We Folk
  • Happy Finish
  • Biscuit Filmworks
LATEST NEWS
24TH MARCH

Report | 'What Advertisers Should Know About Agency In-house Production Units' at Advertising Week Europe

We are working to ensure that advertisers understand that an agency bidding itself against independent production companies disadvantages them as well as production companies because what appears to be an open and fair competition for their work isn’t.

We are confident that shining a light on the practice will lead most, if not all advertisers to conclude that their best interests- their value objectives- are served by the open market- by three independent production companies bidding for their work, on the basis of their expertise, in the treatment and production methodology and on price. 

As part of that, we presented a session at Advertising Week Europe this week entitled “What advertisers should know about agency in-house production units”.

There is now a report on the session on the Beak Street Bugle.

Campaign and Ad Age also reported on the session.

You can also watch the session here, along with replays of all the sessions at Advertising Week Europe.

 

16TH MARCH

David Reviews & APA Craftworks | 22nd March, 2.30pm at LSE

Join The APA & David Reviews for the next CraftWorks on 22nd March at LSE from 2.30pm - 4.30pm. The event will be compered by David Reviews editor Jason Stone, with a drinks reception after. In store for this session:

THE CRAFT PANEL - THIS GIRL STILL CAN

Sport England and FCB Inferno join Somesuch's Kim Gehrig to talk about the second instalment in the campaign that aims to get women thinking about health and exercise.

THE CROSSOVER CLUB

SKUNK's Jim Hosking will talk about his cult hit 'The Greasy Strangler' and his next feature 'An Evening with Beverly Luff Linn'.

CHARLES MUZARD

76's latest signing will be showcasing his comedy short P-00.

HOMESPUN YARNS

Stitch Editing will be announcing the theme for this year's Homespun Yarns short film competition as we take a look at last year's winner in the company of its director Thomas Ralph.

INTRODUCING... DANNY CAPOZZI

We'll be chatting to Aardman's Danny Capozzi about a fun short film he made recently and showing it in full.

THE REUNION

Former Guardian editor Alan Rusbridger, director Ringan Ledwidge and producer Davud Karbassioun will talk about the 'Three Little Pigs' film they made for the newspaper in 2012.

The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.
Date: Wednesday, 22nd March.
Time: 2.30 - 4.30.
Tickets are £20+VAT.

14TH MARCH

Philipp Schuster joins AWE panel | Tues 21st March @ 14:00

Philipp Schuster, Business Partner for Global Procurement Marketing for Agencies at Bayer, will be joining the panel on the IPA Stage on Tuesday 21st March at 14:00 to disuss 'What Advertisers Should Know About Agency In House Production Units'. 

Along with Dominic Mills from Mediatel, Tina Fegent - Marketing Procurement Consultant, Claire Randall of Clarie Randall Consulting and APA's own Steve Davies, Schuster shall be joining the discussion on the pros and cons clients should be aware of when considering working with an in house production unit. 

If you haven't booked your pass yet, don't forget to use code 'APA30OFF!' for 30% off your pass price. 

10TH MARCH

The APA VR Experience | AWE 21st - 23rd March 2017

As part of Advertising Week Europe 2017, APA will be hosting a station of VR experiences from some of our most ingenuitive members. 

If you're at AWE 2017, being held at Picturehouse Central in Piccadilly again this year, stop by and have a go at one of the expereince on offer. 

If you are planning on attending AWE but haven't got your pass yet, use code 'APA30OFF!' to get 30% off the cost of your pass. 

 

7TH MARCH

The APA at AWE | 21st-23rd March 2017

Tuesday 21st March 14:00

IPA Centenary Stage

What Advertisers Should Know About Agency In-House Production Units

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?

This session will be revelatory for brands seeking the most effective advertising at the best price. Agencies, whose own margins are under threat, are responding by trying to seek to keep work in the building or group.

Agencies may talk to clients about synergies, when selling in house production capabilities- the making of commercials and content inside the agency- but why would that ever provide better value than the open market for production, which is over supplied with talent?

 21st-23rd March

Picturehouse Central Mezzanine

APA will also be hosting an Interactive Station through out the week at Picturehouse Central, where member companies will be showcasing the newest work being made in their studios, by the top talent in VR and AR.

Thanks to our friends at Advertising Week Europe we can share the discount code 'APA30OFF!'  with you, that will give you 30% off your pass purchase. 

 

6TH MARCH

Congratulations to the IPA on its centenary

 

The IPA is celebrating its centenary this year. The centre piece of its celebration is a series of events from Thursday (9th) to Sunday (12th) this week, most of which are at The Old Truman Brewery,  E1.

Events include: 

Pop goes the Ad break –  Thursday 9th March, 7.30pm - 9.30pm.

Sir Alan Parker interviewed by Sam Delaney with a screening of Bugsy Malone to follow. Sunday 12th March, 6.30pm - 8.30pm.

They are free for APA members if you put in the code “APA” when booking tickets.

2ND MARCH

AdWeek Europe | 20th - 24th March | Offer for APA Members

AdWeek Europe is back at Picturehouse Central from Monday 20th - Friday 24th March 2017. AdWeek is a great opportunity for APA members to gain new perspectives on issues and trends in the wider industry and also a chance to interact with media agencies, clients & brands. We are supporters of the event and are represented on the Adweek Europe Board.

As sponsors, we are able to give a limited number of Delegate Passes for the week to members. If you would like to reserve one, please email kati@a-p-a.net
NB: Due limited number of passes, we unfortunately have to restrict reservations to 1 per company. Please note demand is likely to exceed supply and we would ask that anyone requesting a ticket attends a minimum of five sessions, to ensure APA members get maximum benefit for our sponsorship.

Alongside our own events, below are some suggestions for others that are taking place throughout the week that may also be of interest for APA members. 

 

 

 

27TH FEBRUARY

APA Invites WPP, Omnicom & Publicis to Commit to Open Market Bidding Only

In a new piece entitled “More Countries Join Call for Stricter Production Rules” in Campaign, the latest news on the in house agency issues is reported- that producers in the US, France and Germany have all called for agencies to either undertake production work themselves or bid independent companies to do it but not to bid themselves against independent production companies because of the inherent unfairness of the agency being both competitor for the work and judge of who gets the work.

In the piece the APA invites WPP, Omnicom and Publlicis declare that they won't bid independent production companies against their own in house units.

27TH FEBRUARY

French Independent Commercial Producers' Volatile Indignation

French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies” as part of a worldwide rebellion by production companies against being bid against in-house agency production units because of the inherent unfairness of the agency both being a bidder and the judge of the winning bid (as set out in the APA member’s open letter, which appeared in Campaign).

See a full translation of the Stratégies article HERE & The Le Figaro article (French) HERE & click the Stratégies image below to read the original article, "Le coup de gueule des producteurs Indepéndants".

Liberté, égalité, fraternité!