The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Factory Studios
  • Angell Sound
  • Not To Scale
  • Vermillion Films
  • FRIEND
  • HOI POLLOI
  • Okay Studio
  • Happy Means Content
  • Crossfire Productions
  • The Operators
  • Blonde
  • Salt.tv
  • Somesuch
  • Madam
  • Acne
  • NTSH London
  • The Sweet Shop
  • Mummu
  • Biscuit Filmworks
  • Independent Films
  • Another Film Company
  • Art & Graft
  • Blac Ionica
  • Framestore
  • RSA Films
  • O Positive
  • Envy
  • The Distillery
  • Work
  • Great Guns
  • BOLD
  • Joyrider
  • Little Fish Films
  • Artists & Engineers
  • Freefolk
  • Blink
  • Grand Visual
  • Just So
  • Nice Shirt Films
  • Rumble
  • Jelly
  • Strange Beast
  • Nice & Polite
  • Fat Lemon
  • Good Film Company
  • Academy Films
  • Clearcut Sound
  • Stitch Editing
  • Aardman Animations
  • Absolute Post
  • Thomas Thomas Films
  • MESHES
  • Don Productions
  • Locomotion
  • Lucky Strike Productions
  • Cloud City Films
  • Armoury
  • Short Films
  • Hotspur and Argyle
  • Outsider
  • Cut + Run
  • Partizan
  • Found Studio
  • Matter
  • Pretzel Films
  • Taylor James
  • Ground Control
  • Ursus
  • Firecracker
  • Greek Street Studios
  • MPC
  • Soft Target
  • Fresh Film Productions
  • Silverfish
  • Media Monks
  • MindsEye
  • Noise Films
  • Rattling Stick
  • Stink
  • GOLDSTEIN
  • Rankin Films
  • Chrome Productions
  • Passion
  • Gotgotneed
  • Across the Pond
  • Mikros Image
  • Final Cut
  • Forever Pictures
  • Bare Films
  • Scramble
  • Nexus Interactive Arts
  • Nucco Brain
  • 1stAveMachine London
  • White Noise
  • Sparklebop
  • Burning Reel
  • NOMINT
  • Tomboy Films
  • Massive Music
  • UNIT
  • Smuggler
  • Riff Raff Films
  • Picasso Pictures
  • Nexus
  • Jungle Studios
  • Caviar Content
  • AUTOBAHN
  • Steam Media
  • Soviet Science
  • Itch Film
  • Momoco
  • HunkyDory
  • SIREN
  • MTP
  • SUGAR FREE TV
  • Hungry Man
  • Dark Energy Films
  • Quiet Storm
  • Studio Private
  • Nice Biscuits
  • Finger Music
  • CherryCherry VFX
  • Electric Theatre Collective
  • Leland Music
  • Webber Represents
  • UNIT 9
  • Evoke Films
  • Helen Langridge Associates (HLA)
  • Trim Editing
  • Gorgeous
  • Salt Film
  • Intro
  • Coffee&TV
  • B-Reel Films
  • Loki
  • The Wagon
  • Black Label Productions
  • Serious Pictures
  • Habana Creative
  • You Are Here
  • 3angrymen
  • Radical Media
  • Raised By Wolves
  • Furious Music
  • We Folk
  • Motion Picture House
  • De Wolfe Music
  • London Alley
  • HANraHAN
  • Park Pictures
  • Animated Storyboards
  • Cherry Films
  • Studio AKA
  • The Assembly Rooms
  • Strangelove
  • Mad Cow Films
  • Neon Pictures
  • PI Film Network
  • Wave Studios
  • THE LINE
  • Sonny London
  • Sneezing Tree Films
  • Blue Zoo
  • Archer's Mark
  • Grand Central Recording Studio
  • The Dog's London
  • Pulse Films
  • Eclectic Sounds
  • Mcasso Music Production
  • Smith and Jones Films
  • Making Pictures
  • Feed Me Light
  • Jogger Studios
  • Weilands
  • Iconoclast
  • Itdrewitself
  • Rogue
  • Odelay Films
  • Smoke & Mirrors
  • Speade
  • Marshall Street Editors
  • Little Dot Studios
  • Glassworks
  • Bang
  • Believe Media
  • DesignStudio
  • Skunk
  • Missing Link Films
  • AND Production
  • London Sessions
  • LS Productions
  • Park Village
  • Upstart Films
  • Mario Testino+
  • 2AM Films
  • Seven Productions
  • Audio Network
  • Tenthree Editing
  • ITN Productions
  • nineteentwenty
  • Rushes
  • Red Knuckles
  • Furlined
  • Wanda
  • Beautiful Productions
  • Dingo Bill Productions
  • Good Egg HQ
  • Squire
  • Bigballs Films
  • The Mill
  • My Accomplice
  • 750mph
  • Royle Productions
  • Imagination
  • CANADA London
  • Big Buoy
  • Annex Films
  • Knucklehead
  • Creative Blood
  • Bootleg Films
  • Whitehouse Post
  • Klein & Sons
  • Chief Productions
  • Stripey Horse
  • Love
  • Burger
  • A-MNEMONIC Music Productions
  • Moxie Pictures
  • MJZ
  • Studio Yes
  • Casual Films
  • The Quarry
  • Metropolis Films
  • Happy Finish
  • Pebble Studios
  • Agile Films
  • 76 Ltd
  • Bullion
  • Prettybird
  • Soho Square Studios
  • Familia
  • Birdbox Studio
  • P For Production
LATEST NEWS
23RD FEBRUARY

APA marketing UK production in Seoul this week

The APA are in Seoul this week, promoting APA members to Korean agencies. 

Korea is the world's seventh biggest advertising market, with great agencies  and home to great brands like Samsung, Hyundai, LG and Kia. 

We had a great reception from agencies, genuinely interested in working with APA members. They already know and admire UK work, so our focus is on how we overcome any obstacles to working with us. 

There will be follow up and information for all APA members interested in working with Korea- the only major advertising market in which APA members aren't already working with extensively - something we are confident will now change.

 Pictured: The APA presentation at Cheil HQ in Seoul

17TH FEBRUARY

Stephen Woodford, Chief Executive of the Advertising Association visits the APA Masterclass

Stephen Woodford the new chief exec of the AA visited the APA Masterclass budgeting day today at Soho parish School. The budgeting day sees the 110 students work through a production budget with 25 tutors. It concludes at great week at the APA Production masterclass - only the exam to come! Good luck to all our students. 

 

 

 

Pictured: Stephen Woodford, Chief Exec of AA & Andrew Levene, Head of Production at Stink & one of the lead tutors.

14TH FEBRUARY

APA Masterclass 2017 Underway

Our 16th annual production Masterclass is now underway. This year, we have 105 students and 75 tutors. The course started on Monday 13th February and over the course of an intense week, the students will hear from advertising industry luminaries on direction, production, contracts and copyright, as well as learning about lights and cameras in an interactive session at Arri and visiting post and editing companies.

The course aims to add to the students key on-the-job training by providing different perspectives and core skills in the many areas that form the knowledge base of a commercials producer.

 

14TH FEBRUARY

Craftworks | 27th February - Don't forget to get your tickets!

Click here to get your tickets to CraftWorks on the 27th February 2017 at the LSE Student Union building in Lincolns Inn Fields between 9:30am and 11:30am. 

Tickets are £20.00 +VAT each. 

THE CRAFT PANEL - BUPA'S DANCING LADY

We're joined by some of the people who made the outstanding new commercial for BUPA including actor Suzann McLean.

THE CROSSOVER CLUB
We talk to 2AM's Dan Gordon about his stunning film about the Hillsborough disaster and his latest documentary about George Best.

THE WAYBACK
Find out how a collection of advertising industry people are hoping to use Virtual Reality to help those suffering from Dementia and Alzheimer's Disease.

THE REUNION
This month's reunion will look at the 2009 ad for Radio 1 that never was. Everyone agreed that Sam Brown delivered a stunning film so why was it never broadcast?

 

6TH FEBRUARY

Production Companies in Europe and the US Make Stand Against Agency Bids

Production companies in the US and throughout Europe continue to announce that they don’t wish to bid against in house agency production units. Members of the AICP and of European associations, including the APA will be informing agencies in their bid letters that they are submitting their bids on the basis that they are in a free and transparent competition against other production companies and not competing with any agency (or network) in house agency.

6TH FEBRUARY

APA Members Won't Bid Against Agency In-house Production

85 APA members wrote to Campaign to explain why they won’t bid against agency in-house production companies. They explained their reasons for taking that step as follows:

"A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.

Further, it will have the details of the amount that each production company has bid and can tailor its bid to undercut them – it can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.

So, even with the best of intentions, the process will be rigged against us and we don’t want to be part of it. We genuinely don’t believe it is in the interests of agencies either – a fair open and transparent process is what advertisers want – and any system that isn’t risks dragging the industry into the murky waters that have brought about the US Justice Department’s investigation into bid rigging – which would be illegal in the UK too of course."

You can read the letter and see the list of signatories here.

6TH FEBRUARY

CIPS Condemn Agencies Operating as 'Judge and Jury' on In-house Bidding

The Chartered Institute of Procurement and Supply (“CIPS”) represent client procurement. They have offered their opinion on agencies bidding independent production companies against themselves.

They say it is wrong and against the principles of open and honest competition, stating: "The agency cannot put itself into a position where it operates as both judge and jury…this is unacceptable business practice and inconsistent with our code of conduct."

 

27TH JANUARY

Media Trust World Cup 11th March | enter a team to support the Media Trust

The Media Trust is a very effective charity that provides small charities with PR and advertising support, to enable them to get their message out.


They hold a football tournament each year, raising money to support their work.


You can see details on how to enter and more about there work here